business acumen | Welcome and orientation through murals – Times-Standard

The fourth annual Eureka Street Art Festival runs today through Saturday. During the week-long festival, artists will paint murals and create street art in downtown Eureka along Corridor 101. We will not be having a block party this year. Nonetheless, we invite you to stroll around the festival area throughout the week to appreciate the creation of these large-scale works of art, joining us daily for artistic walks to learn more about the artists and artists. murals, while supporting the city center and the old town. companies.

This year’s theme is hospitality and orientation, focusing on creating rooms that welcome everyone to Eureka and light up this busy hallway, bringing color to this neighborhood with eleven murals. For this year’s festival, we’re featuring all the artists from Humboldt County and California.

Additionally, this year the festival is thrilled to announce the Apprentice Mural Program: designed to help aspiring artists in Humboldt County gain experience, network, and create their resumes. ESAF wants to encourage new local mural painting talent and help artists gain the confidence and expertise to create public art on a large scale. This program is for artists who are comfortable with painting but find it difficult to break into the mural scene or who have never tried it. We have seven apprentices paired with one of this year’s festival wall artists to help and learn from them throughout the week. This program is made possible by generous funding from the Humboldt Area Foundation.

We are also excited to collaborate on two mural projects expressing diverse voices in our community. The first collaboration is with HAPI, the Humboldt Asians & Pacific Islanders in Solidarity group on their Eureka Chinatown project by creating a mural in the alley between Coast Central Credit Union and Ellis Art and Engineering. The second is with the Clarke Museum, with the repainting and redevelopment of a large mural, “The sun went down twice on the people that day”. This mural was originally painted in 2000 by Brian Trip and Alme Allen and hung in the Eureka Theater. This year it is repainted by Indigenous artists including Alme Allen, Julian Lang, Lynn Risling, Ahtyirahm Allen, Karamachay Tripp, Eli Hensher-Aubrey, and Danielle Briscoe, all coordinated by the Clarke Museum.

Community events help create a well-balanced festival, helping local businesses and organizations to increase visitor numbers and capitalize on the festival. We have a list of events on the festival website. We encourage companies to organize a corresponding art exhibition, offer a special meal or drink, organize a sale, pub crawl, themed bike rides or group skates which we are happy to promote while throughout the week. We’re excited to see what the community has to offer.

Additionally, during the festival, we hope that businesses will hire artists to decorate their showcases with showcase paint, signage, and installations. Check out our catalog of local artists available to do this work, and contact them directly.

For more information on this year’s festival, please visit, or join us on a daily art walk offered Monday through Saturday, from 5:30 p.m. at the Humboldt Cider Company Tap Room at 517 F St.

Swan Asbury is the Director of Economic Development for the Town of Eureka. Swan holds a BS in Business Administration from HSU and an MBA from the University of Phoenix.

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