Increased funding for statewide business events

The Victorian government expanded the National Business Events Program to further support the business events sector in Melbourne and the Victoria region.

The Minister of Tourism, Sports and Major Events, Martin Pakula, today announced that applications are open for the next phase of the program and that a new funding stream is available for events to be organized in the region. from Victoria.

The program is administered by the Melbourne Convention Bureau and Business Events Victoria with eligible events including conferences, trade shows, workshops and seminars.

The expanded program offers increased funding amounts of up to $ 90,000 per applicant for business events in Melbourne and up to $ 25,000 per applicant to host events in the Victoria area by December 31, 2023.

The funding provides eligible event organizers with a significant infusion of funds to offset costs such as accommodation, venue rentals, transportation, and other event-related costs when hosting their event in Melbourne or the Victoria area.

The program continues to focus on domestic trade events and is designed to drive the short to medium term recovery of the statewide trade events industry.

Since its launch in May, the National Business Events Program received over 200 expressions of interest and helped build the confidence of organizations to plan and book their events in Victoria.

Funding for 73 events has already been approved, which will provide $ 102 million in economic contribution to the state.

Melbourne has a solid track record of hosting prestigious conferences, backed by an ideal event infrastructure, quality accommodation, accessible public transport and exciting city experiences.

With the new funding stream for events in the Victoria region, the economic benefits will be spread more statewide and give regional communities the opportunity to welcome a new group of visitors.

For more information on the National Business Events Program, visit

As stated by the Minister of Tourism, Sports and Major Events Martin Pakula

This support is helping the business events industry grow, and the additional focus on Regional Victoria will expand the benefits. ”

“Business events draw visitors to our state, increasing accommodation bookings and spending at our restaurants, bars, shops and tourist attractions. ”

As stated by Julia Swanson, Managing Director of the Melbourne Convention Bureau

“We have seen the end of the last cycle of the program increase the confidence of planners and key decision makers to plan and book their professional events in our state. “

“Providing event planners with more choice and more financial support through the expanded national business events program will ensure that we continue to build on this and drive short to medium term recovery across the event industry.” Victorian trade and its supply chain. “

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