MANSCAPED® Announces Series B Funding Round | Company

SAN DIEGO–(BUSINESS WIRE)–Nov. 8, 2022–

MANSCAPE®the leading mainstream men’s lifestyle brand and creator of men’s grooming categories, today announced a Series B funding round co-led by Banner Ventures and Smash Ventures, who also led the series round A in 2020. Terms of the agreement were not disclosed.

Executive commentary

“This new capital allows us to continue our trajectory and accelerate our global omnichannel expansion and product development while strengthening our position as the leading men’s grooming and lifestyle brand,” said Paul Tran, Founder and CEO of MANSCAPED. “The investment also strategically strengthens our position as we prepare for an exciting holiday season in 2022 and look forward to a robust product roadmap in 2023 and beyond.”

“We have long been MANSCAPED fans and big believers in Paul Tran. We jumped at the chance to partner with such a recognizable founder-led brand and world-class management team,” said Tanner Ainge, Managing Partner of Banner Ventures. “With the increase in the B-series, MANSCAPED will be well positioned to continue to disrupt the men’s grooming space with its expanding product offering and significant brand awareness.”

“After our initial partnership with MANSCAPED in early 2020, we’ve seen the company grow from $65 million in revenue to nearly $300 million in just two years,” said Evan Richter, co-founder and managing partner of Smash Ventures. “MANSCAPED has become the de facto brand defining its category. We look forward to the continued partnership with the MANSCAPED team and are excited to support them in their next phase of growth.

The announcement comes after a turbulent year for MANSCAPED, which recently signed a celebrity partnership with Pete Davidson, launched innovative product extensions within its sought-after consumables line and significantly expanded its retail footprint, globally. nationally and internationally, at industry giants such as Walgreens in the United States, Woolworths in Australia and Tesco in Ireland.

MANSCAPED was founded in 2016 and quickly rose to fame as a pioneer in below waist grooming for men, commonly referred to as its namesake. The groundbreaking brand, known for its diverse line of precision tools, unique formulations and accessories, has since expanded with new routines and lifestyle products that are intelligently designed to introduce and elevate a whole new self care routine for men.

From iconic marketing and hilarious commercials, to marquee sports partnerships with the UFC ® and San Francisco 49ers, to best-in-class devices like The lawn mower ® 4.0 groin and body trimmer featuring SkinSafe™ technology, MANSCAPED is the go-to male consumer brand for over seven million men worldwide. With this investment, the brand will continue to focus on producing the best products for men around the world.

About MANSCAPE®

Founded by Paul Tran in 2016, San Diego, CA-based MANSCAPED ® is the global men’s lifestyle brand and creator of men’s grooming categories trusted by more than seven million men worldwide. The product line includes a diverse range of premium tools, formulations and accessories designed to introduce and elevate a whole new self-care routine for men. The MANSCAPED collection is available worldwide in 39 countries via DTC and on Amazon in more than 100 countries around the world. Retail placement includes Target ®, Best Buy, Macy’s, Walgreens and Military Exchanges in the US, Hairhouse and Woolworths in Australia and Tesco in Ireland. For more information, visit the website or follow Facebook, instagram, Twitter, ICT Tac, tumblr and Youtube.

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CONTACT: Allison Frazier

Director of Communications, MANSCAPED®

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ONLINE RETAIL CONSUMERS SPECIALTY MEN’S RETAIL

SOURCE: MANSCAPE

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PUBLISHED: 08/11/2022 08:00/DISC: 08/11/2022 08:02

http://www.businesswire.com/news/home/20221108005502/en

Copyright BusinessWire 2022.